Best Practices in Creating EthosCE Courses

Milwaukee, WI US

Home Page of the CME activity

  • Should describe the educational need for the CE activity 
  • Should be compelling and describe how the content should improve practice 
  • Should include Keywords: at the bottom of the description
    • Keywords should include MeSH Terms when applicable
  • Course Image should be approved by MCW Communications
Program Description (Overview) example:

Since 2014, the Medical College of Wisconsin (MCW) utilizes EthosCE as the learning management system to manage various accreditation requirements for continuing education (CE).  Numerous administrative users have created significant variability in the presentation of texts, images, and ‘look’ of CE activities.  This has created several inconsistencies as well as an official MCW website that is not consistent with the MCW brand. Therefore, in consultation with the MCW Office of Communications, the Sitecore Documentation - MCW Core Best Practices was provided to the Office of Continuing Professional Development for implementation on the EthosCE platform. The goal is to ensure MCW brand consistency across EthosCE by all administrative users.

Keywords: CME, EthosCE, Best Practices, MCW

Font Sizing/Styles in EthosCE:


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Target Audience

Identify the professions whom the content is designed for.  

  • While Fellows, Residents, and Students are welcome to participate in CE activities, unless the content is specifically designed to address the educational needs of these groups, they should not be listed as part of the target audience. 
  • Accreditation requires that CE content is designed to change the competence, performance, or patient outcomes of healthcare professionals and be content that goes beyond training. 
  • Use a bulleted list 
  • Do not place punctuation at the end of the line 

Target Audience example: 

  • Physicians 
  • Nurses 
  • Physician Assistants 
  • Nurse Practitioners 
  • Pharmacists 
  • Psychologists 

Learning Objectives

The educational goals of the CE intervention. 

  • Use bulleted list, not a numbered list 
  • Each objective should start with an action verb 
  • Spell check 
  • Must have measurable outcomes 

The learning objective section should start with the following statement. 

Participants who engage in this educational intervention will be able to: 

Learning Objective example: 

Participants who engage in this educational intervention will be able to: 

  • Comply with MCW core best practice guidelines in creating EthosCE content 
  • Ensure standardization across CE activities within EthosCE 
  • Access and review core best practice guidelines to implement any updates 
Additional information


Linda Caples, PhD
Phone Number: 
+1 (414) 955-4900
Course summary
Available credit: 
  • 5.00 AMA PRA Category 1 Credit(s)™
    AMA PRA Category 1 Credit(s)™
  • 5.00 Hours of Participation
    Hours of Participation credit.
Course opens: 
Course expires: 

Opportunity to post agenda 

  • Be mindful of spacing 
  • Medical College of Wisconsin or Medical College of Wisconsin (MCW) on the first reference; MCW for second and additional references 
  • Children’s Wisconsin for the first reference; Children’s for second and additional references. No acronym. 
  • Clement J. Zablocki VA Medical Center for the first reference; Zablocki VA for the second and additional references. 
  • Froedtert Hospital (Froedtert) for the first reference; Froedtert for the second and additional references.  Froedtert Memorial Lutheran Hospital and/or FMLH is no longer used. 
  • Froedtert Menomonee Falls Hospital for all references. No acronym. (Previously known as Community Memorial Hospital) 
  • Froedtert West Bend Hospital for all references. No acronym. (Previously known as St. Joseph’s Hospital.) 
  • Froedtert & the Medical College of Wisconsin health network (F&MCW) for the first reference; F&MCW for the second and additional references. Note: “the” is lower case, as is the “h” in health and the “n” in “network”. 
  • Versiti Blood Center of Wisconsin for all references. Versiti Blood Research Institute for all references. 

Text Formatting: 

  • Always post content in as plain text and format using component text editor options 
  • Text should be mixed (upper & lower) case; do not use all caps. (Exceptions: acronyms) 
  • Text should not be underlined 
  • Use on one space between sentences 
  • Do not use the space bar to force content/imaging spacing 
  • Avoid the unnecessary use of tables 
  • Do not create lists manually; use number lists or bulleted list options 
Medical College of Wisconsin
10000 Innovation Drive
Suite 125
Milwaukee, WI 53226
United States
+1 (414) 955-4900

Provide useful information about the location of a face-to-face meeting. Parking information, nearby dining options, if appropriate and ADA accessibility information. Include hotel rates and meeting reservation code information if applicable.


Venue Photo:

Please do not search the Internet for an image of the venue and post it to EthosCE. Contact the venue and formally request an image for use on the promotion of the event. Collaborate with MCW Communications as needed.

Venue Link:

Provide and test a link to the venue for learners to use.


If there are special travel rates, travel options, or other travel related information, please include it here.

  • List of persons who are in control of content 
  • Use mixed text (upper & lower case), not all Caps 
  • Do not include periods in degrees of individuals (e.g., MD, PhD, etc.) 
  • Do not double reference degrees ( e.g. Julie Smith, MD; not Dr. Julie Smith, MD) 
  • Capitalize titles when including in a directory (list) . Use lower case for title when using in a sentence. 
  • Use Chair, not Chairman, when including in a directory (list). Do not capitalize when using in a sentence. 
  • Use academic titles before department position, capitalization depending where used. (e.g. John Smith, MD, profession of medicine and chief of cardiovascular medicine) 
  • Use dean titles before academic title, capitalization depending where used. (e.g., Julie Smith, MD senior associate dean for faculty affairs and associate professor of family and community medicine) 
  • Use endowed professorship titles for faculty members holding endowed/named chairs. (e.g., Janice M. Smith, PhD, Marjorie & Joseph Jones Professor of Ophthalmology) 
  • Use MCW titles first, then non-MCW titles. (e.g., Sam Smith, MD, associate professor of pathology and City of Milwaukee health commissioner) 
  • Text should not be underlined, bold 
  • Faculty images should be uploaded in .JPG or .PNG format 
  • All images of Faulty should be sized and named appropriately for the component being used 
  • All images should include alternated text. For photos of Faculty, the altered text should be the person’s name 
  • Financial Disclosure information must be posted prior to the page being published 

Faculty & Credentials example: 

Karin R. Swartz, MD, FAANS 
Assistant Dean of Continuing Professional Development, MCW 
Associate Professor of Neurosurgery, Medical College of Wisconsin-Froedtert 
Chief of VA Neurosurgery Service, Zablocki VA Medical Center

Disclosure Language:

In accordance with the ACCME® Standards for Integrity and Independence in Accredited Continuing Education, Standard 3, all in control of content must disclose any relevant financial relationships. The following in control of content had no relevant financial relationships to disclose.




The following persons in control of content disclosed the following financial relationships which were reviewed via the MCW conflict of interest resolution process and resolved.












  • Official and required accreditation statements
  • Use accreditation logos when applicable
  • Do not alter the accreditation statements. This includes not altering the italics used in the AMA PRA Credit Designation Statement
  • The approval letter has the specific wording to use that should be included in this section


Available Credit

  • 5.00 AMA PRA Category 1 Credit(s)™
    AMA PRA Category 1 Credit(s)™
  • 5.00 Hours of Participation
    Hours of Participation credit.
  • Opportunity to acknowledge and thank exhibitors
  • Include relevant ACCME standards for commercial support information


Please login or register to take this course.
  • Information when payment processing is part of the CE activities or other important caveat 
  • Provide specific and clear instructions for registering for a CE activity 
  • Inform potential learners of 
    • Handling, payment processing fees 
    • Cancellation policy 
    • Refund policy 
Include this statement on this page: 

For a more user-friendly registration and payment experience, Google Chrome and Mozilla Firefox are the recommended browsers.

Required Hardware/software

  • Information for Internet Enduring Materials and Internet Activity Live events
  • Provide specific and clear instructions regarding any hardware or software requirements 
  • This section should not be used for non-internet based CME formats
  • Include the name and contact person for technical support should a learner have an issue