General Internal Medicine Exhibitor Registration

Lake Geneva, WI US

Click the Register tab to sponsor the following activities.

37th Annual Updates in Primary Care

1.5 Days (October 10th & 11th 2024) $2,000


•    1 display table
•    Access to handout materials (if any)
•    Opportunity to interact with physician & APP attendees during breakfast and breaks
•    Access to food and beverage during breakfast, breaks and lunch
•    Invitation to attend daily sessions
•    Invitation to future meetings


Vendor Registration closes September 26th 2024

All refunds have a $25.00 refund processing fee on top of the non-refundable processing fee.


Join us at our NEW VENUE for the 37th Annual Update in Primary Care conferencetaking place at The Grand Geneva in Lake Geneva, WI! This conference has been designed to provide the latest information on current issues concerning primary care, provide clinically relevant information to enhance diagnostic and therapeutic skills in the primary care setting, and increase understanding of disease processes that require subspecialists' expertise and management.

Additional information


Chris Jenks
Phone Number: 
+1 (414) 955-0357
Course summary
Course opens: 
Course expires: 
Thursday, October 10, 2024
7:55-8:00Welcome & Opening Comments
8:00-8:50Jorge L. Sanchez, MD
Assistant Professor of Medicine
The Medical College of Wisconsin
Approach to Sleep Disorders
8:50-9:00Questions and Answers
9:00-9:30Bruce Berry, MD
Clinical Assistant, Professor of Medicine
Froedert & the Medical College of Wisconsin
Pickleball Injury Prevention - Is It Possible?
9:30-10:00Eric Halpern, MD, AAHIVS
Assistant Professor of Medicine
Medical College of Wisconsin
Providing Primary Care for MSM
10:00-10:20Questions and Answers
10:30-11:00Brittany Fasse, AGPCNP-BC, APNP
Medical College of Wisconsin
Cognitive Impairment: Diagnosis and Interventions
11:00-11:30Jeffrey L. Jackson, MD, MPH
Professor of Medicine
Medical College of Wisconsin
Articles That Changed My Practice in 2024
11:30-12:00Carley Demchuk, MD
Assistant Professor of Medicine
Medical College of Wisconsin
Fact or Fiction: Pump and Dump Edition
12:00-12:20Questions and Answers
12:20-12:30Morning Evaluation and Adjourn
Lunch Reception 12:30pm-2:00pm
1:55-2:00Welcome & Opening Comments
2:00-2:50Andrew Tout, MD
Assistant Professor of Medicine
Northwestern Medicine
Revisting Risk: An Updated Paradigm in the Primary Prevention of Cardiovascular Disease 
2:50-3:00Questions and Answers
3:00-3:30Sumeet Goel, DO, FACOFP
Assistant Professor
Medical College of Wisconsin - Central Wisconsin Campus
Tales from the Medical Board
3:30-4:00Jonathan Thompson, MD, MS
Associate Professor of Medicine
Medical College of Wisconsin
New Cancer Therapies, New Side Effects: Engaging PCPs to Optimize Patient Care
4:00-4:20Questions and Answers
4:30-5:00Laura Hawks, MD, MPH
Assistant Professor of Medicine
Medical College of Wisconsin
Primary Care in the Era of Mass Incarceration
5:00-5:30Christina Jensen, DNP, ANP-BC, APNP, CWS
Medical College of Wisconsin
Pressure Ulcers in Primary Care: Perfect Your Assessment and Treatment Skills
5:30-6:00Brian Hilgeman, MD, AAHIVS, FACP
Associate Professor
Medical College of Wisconsin
Michelle Thompson, MD
Assistant Professor
Medical College of Wisconsin
Medication Based Therapy for Opioid Use Disorder: Real World Cases for Primary Care
6:00-6:20Questions and Answers
6:20-6:30Afternoon Evaluation and Adjourn
Friday, October 11, 2024
7:55-8:00Opening Comments
8:00-8:50Erin M. Davis, MD
Professor of Medicine
University of Wisconsin Health
Osteoarthritis Pathways: A Comprehensive Approach to a Multifaceted Condition
8:50-9:00Questions and Answers
9:00-9:30Lisa Wehr Maves, MD, MPH
Assistant Professor of Medicine
Medical College of Wisconsin
Eating Disorders: The Role of the Internist
9:30-10:00Bayleigh White-Geisler, MPAS, PA-C
Froedtert & the Medical College of Wisconsin
Trauma Informed Physical Exam in Primary Care
10:00-10:20Questions and Answers
10:30-11:00Cecilia Scholcoff, MD, MPH
Associate Professor of Medicine
Medical College of Wisconsin
Pharmacotherapy for Weight Management in an Era of Shortages and Prior-Authorizations
11:00-11:30Michael Lenz, MD
Associate Professor of Medicine
Froedtert & the Medical College of Wisconsin
Fibromyalgia and Chronic Pain Syndromes: A Holistic and Evidence-based Approach
11:30-12:00Jennifer Mackinnon, MD, MM, FACP
Associate Professor of Medicine
Medical College of Wisconsin
Menopausal "Flash" Update
12:00-12:20Questions and Answers
12:20-12:30Daily Evaluation, Raffle, and Adjourn
12:30pm-2:00pmAnnie Lakatos, DNP, ANP-BC, APNPWorkshop
Long Acting Reversible Contraception: A Practical Approach for the Primary Care Clinician 
The Grand Geneva
7036 Grand Geneva Way
Lake Geneva, WI 53147
United States
+1 (877) 741-9598


About The Resort

Situated just outside of Lake Geneva, Grand Geneva Resort & Spa is an AAA Four-Diamond resort in Wisconsin. A beautiful landscape of rolling hills and pristine views await you with our 358 guest rooms, delicious dining options, 62,000 square feet of event and meeting space, expansive views and unbeatable service. The resort's guest rooms feature private patios or balconies overlooking the beautiful southern Wisconsin landscape, not to mention modern residential finishes, furnishings, and specially curated artwork by Midwestern designers. Guests can appreciate Grand Geneva's wealth of on-site activities, including indoor and outdoor pools, pickle ball, two golf courses, a relaxing WELL Spa + Salon and a ski hill. If you have little ones in tow, fill your days with a variety of activities at our Adventure Center or check out our event calendar to see our upcoming events.


  • 358 luxurious guest rooms and suites
  • Three magnificent dining options
  • 62,000 square feet of indoor and 15,000 square feet outdoor event space
  • High-tech amenities
  • Golf, spa and ski
  • Expansive views
  • Frank Lloyd Wright-inspired architecture
  • Personalized luxury service


No matter the season, our visitors are always discovering something new - from a Wisconsin landscape turning crimson in Autumn, to the joys of Christmas in the Country, our annual winter celebration - in every season, you'll know you are enjoying the rewards of staying at one of the nation's premier vacation destinations. And best of all, Grand Geneva Resort & Spa is easy to reach, just a short drive from Chicago and Milwaukee! #MakeItGrand


If using a GPS Navigation system, please use the following address: 7020 Grand Geneva Way. Upon arrival, continue past Timber Ridge Lodge & Waterpark and proceed to the Main Lodge at Grand Geneva, located on the right-hand side of Grand Geneva Way.

Nearby Airports Include:

Milwaukee General Mitchell International Airport
Chicago O-Hare and Midway International Airports

Resort Trolley

The resort trolley (or van) is complimentary, heated and enclosed. The trolley will transport you anywhere on the resort grounds including:

  • WELL Spa + Salon
  • Golf Shop and The Brute & The Highlands Courses
  • The Mountain Top Ski Hill
  • The Adventure Center
  • The Villas
  • Timber Ridge Lodge & Waterpark

For more information call (262) 217-5183. 




Please login or register to take this course.
There is a $80.00 processing fee.
Registration and payment must be completed no later than September 26th, 2024