Program Description: 

Bring your own beverage, lunch will be provided.

Please RSVP to Carletta Rhodes at

This session will describe the All of Us Research Program and the Statewide effort to engage participants to enroll in a Nationwide Effort that supports Precision Medicine.  All of Us staff will describe the work with their partners, their community engagement progress, and the need for discussions that are culturally sensitive to the history and trauma related to research. 

    Target audience: 

    Allied Health Care Professionals

    Learning objectives: 

    Session attendees will be able to:

    1. Describe Precision Medicine and the All of Us Research Program.

    2. Describe/discuss MCW’s All of Us Community Engagement efforts, partners, goals, and the Statewide effort.  

    3.Describe the need for increased culture awareness in research (including recruitment), and the importance of diversity in research. 

    Faculty & credentials: 

    Program Director: Linda Meurer, MD

    Presenters: Carla Echeveste; Edwin Maldonado, MS; Zeno Franco, PhD

    Carla Elena Echeveste is a former accountant turned published researcher and community program coordinator for the All of Us Research Program. Echeveste holds a degree in accounting and mathematics from Alverno College and a post-baccalaureate premedical studies certificate from the University of Wisconsin-Milwaukee and numerous professional awards for her engagement. Most recently, she represented All of Us at the White House as she was invited to attend the 2019 Hispanic Heritage Month reception. In her role at the Medical College of Wisconsin for the All of Us Research Program, which is a historic and ambitious effort to gather data from one million or more people living in the United States to accelerate research and improve health, she is instrumental in advancing programmatic efforts and strategic communications with key partners and organizations, while providing the NIH feedback to continuously improve marketing to reflect the cultural mosaic of the Greater Milwaukee area.

    Edwin Maldonado, MS is a first generation Latino with over 25 years of experience in public relations skills and community organizing. He obtained a Bachelor degree in Educational Policy and Community Studies and a Masters in Cultural Foundations of Community Engagement and Education from the University of WI – Milwaukee. He is currently a Community Program Coordinator for the All of Us Research Program at the Medical College of WI.

    Zeno Franco, PhD is an Associate Professor in the Dept of Family & Community Medicine and is faculty in the MCW Office of Community Engagement.  In addition to his local work on veteran engagement, Dr. Franco has studied the social psychology of heroism over the last decade in collaboration with Dr. Philip Zimbardo.  This collaboration in the early 2000s is credited with creating renewed focus on heroics as a serious topic of research in psychology. Dr. Franco recently served as guest editor for the first special issue on “Heroism & the Human Experience” for the Journal of Humanistic Psychology, and has spoken about the topic to schools, community groups, and multinational corporations to bring attention to the importance of fostering the idea of everyday heroism at each stage of life – from youth, to the workplace, to those in seasoned leadership roles. Dr. Franco’s applied work on veteran engagement and heroism were recently recognized through the MCW President’s award for Community Engagement and the American Psychological Association’s Carmi Harari early career award from the Division of Humanistic Psychology.

    All persons in control of content have NO relevant financial relationships to disclose.


    Melissa DeNomie
    Phone number: 
    +1 (414) 955-8867

    ACCME Accreditation Statement:
    The Medical College of Wisconsin is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

    AMA Credit Designation Statement:
    The Medical College of Wisconsin designates this live activity for a maximum of 1 AMA PRA Category 1 Credit™.  Physicians should claim only the credit commensurate with the extent of their participation in the activity.

    Hours of Participation for Allied Health Care Professionals:
    The Medical College of Wisconsin designates this activity for up to 1 hour of participation for continuing education for allied health professionals.

    Session date: 
    11/11/2019 - 12:00pm to 1:00pm CST
    The Medical College of Wisconsin
    8701 Watertown Plank Road
    Hub A8520/8631
    WI 53226
    United States
    • 1.00 AMA PRA Category 1 Credit(s)™
      AMA PRA Category 1 Credit(s)™
    • 1.00 Hours of Participation
      Hours of Participation credit.

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