Primary Care Provider's Role in Improving Maternity Care Practices in Wisconsin

Madison, WI US
June 9, 2015

Maternity care practices have become increasingly more important in the area of public health with organizations such as the CDC, WHO, American Academy of Pediatrics, American Academy of Family Physicians and the Surgeon General issuing calls to action and providing measurable benchmarks for hospitals and care providers. In this conference we would like to highlight the best practices for maternity care and infant nutrition as recommended by these organizations, specifically those directed at physicians and advanced level practitioners. In addition to addressing specific practice improvements for these providers, we will discuss the most recent recommendations for two common issues of the peri-partum period: neonatal abstinence syndrome and post- partum mood disorders.

Each state receives specific scores related to a number of process and outcome measurements from the CDC in the form of their “Breastfeeding Report Card.” In addition, the CDC provides state-specific information on strengths and weaknesses in maternity care practices through the information gathered in the Maternity Practices in Infant Nutrition and Care (mPINC) survey. For the first time in several years, Wisconsin has seen a decrease in the number of mothers initiating breastfeeding indicating an educational need for improved efforts both pre- and post-natally, efforts that are especially needed in low income populations. Based on Wisconsin’s mPINC scores, our state has several areas where change is needed, including education of hospital staff and physicians in evidence based maternity care practices.  And while not measured in these surveys, the issues of peripartum mood disorders, maternal substance abuse and neonatal abstinence syndrome are areas that are rapidly increasing in importance and have effects on all aspects of maternity care practices.

Physician and staff education is one of the variables of the mPINC survey, and in places most successful in achieving meaningful change, physician champions have been crucial. We want to cultivate physician champions who are willing to advocate for and implement maternity care practice changes within their organizations and practices.

Improvement in maternity care practices is a multilayered endeavor.  For this step, we wish to educate physicians and advanced level care practitioners, an important group of people to bring on board early within the process because they can be powerful leaders for change. We will survey conference participants on practice performance issues just after the conference and then again 6 months later.  Our baseline measurements for maternity care practices will be those already published by the CDC. We will continue to monitor Wisconsin-specific data through the CDC surveys, looking for improvement in areas involving staff and provider education. 

Target Audience

Primary Care Providers in Women's Health

Learning Objectives

At the conclusion of this activity, I will be able to:

  • Identify needed improvements in maternity care practices to better support mothers and babies from preconception through postpartum
  • Better collaborate with community partners and resources focused on maternity care issues, including breastfeeding
  • Advocate for policy and/or system changes within my organization and medical practice
Additional information


Karen Mann
Phone Number: 
+1 (414) 955-4898
Course summary
Available credit: 
  • 6.25 AMA PRA Category 1 Credit(s)™
    AMA PRA Category 1 Credit(s)™
  • 6.25 Hours of Participation
    Hours of Participation credit.
Course opens: 
Course expires: 
Event starts: 
06/09/2015 - 8:00am CDT
Event ends: 
06/09/2015 - 3:30pm CDT
The Madison Concourse Hotel
1 West Dayton Street,
Madison, WI 53703
United States
Planning Committee:
Mala Mathur
Kathryn Pederson, MPH
Amber France
Eva Fassbinder Brummel, MPH
Amanda Pelischek
Kia LaBracke
Kelli Stader



Kate Gillespie, RN, BSN
Jennifer Thomas, MD
Katherine Kostrivas
Elizabeth Goetz, MD, MPH
Amber France, MS, MPH
Leah Ederer, MD
Mary jo Coleman, RD, CD
Bonnie Teuteberg, RN
Kim Welvaert, RNC-MNN
Barbara Nimocks, RN
Marta Brace, CNM

All persons in control of content have no financial relationship to disclose except the following:

Jennifer Thomas, MD                 Hale Publishing                   Royalty

Available Credit

  • 6.25 AMA PRA Category 1 Credit(s)™
    AMA PRA Category 1 Credit(s)™
  • 6.25 Hours of Participation
    Hours of Participation credit.


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