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Exhibitor Registration - 38th Annual Update in Primary Care
Click the Register tab to sponsor the following activities.
Contact: Chris Jenks
Includes:
• 1 display table
• Access to handout materials (if any)
• Opportunity to interact with physician & APP attendees during breakfast and breaks
• Access to food and beverage during breakfast, breaks and lunch
• Invitation to future meetings
Vendor Registration closes September 26th 2025
All refunds have a $25.00 refund processing fee on top of the non-refundable $80.00 processing fee.
Join us at for the 38th Annual Update in Primary Care conference, taking place at The Grand Geneva in Lake Geneva, WI! This conference has been designed to provide the latest information on current issues concerning primary care, provide clinically relevant information to enhance diagnostic and therapeutic skills in the primary care setting, and increase understanding of disease processes that require subspecialists' expertise and management.
| Time | Speaker | Topic |
| Thursday, October 9, 2025 | ||
| 7:55-8:00 | Welcome & Opening Comments | |
| 8:00-8:50 | Dr. Stephanie Kohler-Neuwirth | Attention-Deficit / Hyperactivity Disorder |
| 8:50-9:00 | Questions and Answers | |
| 9:00-9:30 | Dr. Will Lyon | Assessment of Medical Decision Making Capacity |
| 9:30-10:00 | Dr. Ann Maguire | Update on Pancreatic & Prostate Cancer Screening |
| 10:00-10:20 | Questions and Answers | |
| 10:20-10:30 | Break | |
| 10:30-11:00 | Dr. Stephanie Rossi | New 2024 AHA/ACC Perioperative Guidelines |
| 11:00-11:30 | Kristin Granlund, APP | Clinical Approach to the Patient with Abnormal Liver Tests |
| 11:30-12:00 | Dr. Michelle Thompson | Alcohol Use Disorder Management in Primary Care |
| 12:00-12:20 | Questions and Answers | |
| 12:20-12:30 | Morning Evaluation and Adjourn | |
| Lunch Reception 12:30pm-2:00pm | ||
| 1:55-2:00 | Welcome & Opening Comments | |
| 2:00-2:50 | Mr. David Hotchkiss & Mr. Dustin Martin | AI and Its Implications on Practicing Medicine |
| 2:50-3:00 | Questions and Answers | |
| 3:00-3:30 | Dr. Valerie Bonne | Chronic Obstructive Pulmonary Disease |
| 3:30-4:00 | Dr. Maciej Gracz & Dr. Jacob Sanchez | Thieves Market: A case based discussion about key internal medicine concepts |
| 4:00-4:15 | Questions and Answers | |
| 4:15-4:30 | Break | |
| 4:30-5:00 | Dr. Kavita Naik | Gout |
| 5:00-5:30 | Dr. Jennifer Nagy | Cervical Cancer Prevention & Screening |
| 5:30-6:00 | Alex Zielinski, APP & Dr. Joan Bernstein | Planetary Health for Clinicians |
| 6:00-6:20 | Questions and Answers | |
| 6:20-6:30 | Afternoon Evaluation and Adjourn | |
| Friday, October 10, 2025 | ||
| 7:55-8:00 | Opening Comments | |
| 8:00-8:50 | Dr. Mbonu Ikezuagu | Human Dignity Index End of Life Care |
| 8:50-9:00 | Questions and Answers | |
| 9:00-9:30 | Dr. Courtney Barry | How to Approach Emotional Obstacles to Weight Loss |
| 9:30-10:00 | Dr. Jordan Merkow | A1C Goals & Preferred Medication Regimens for the Medically Complex Geriatric Patient |
| 10:00-10:20 | Questions and Answers | |
| 10:20-10:30 | Break | |
| 10:30-11:00 | Dr. Elizabeth Hovis | Depression & Anxiety in Primary Care |
| 11:00-11:30 | Dr. Jeffrey Jackson | Articles that Changed My Practice |
| 11:30-12:00 | Dr. Michael Houghan | Outpatient Point-of-Care Ultrasound |
| 12:00-12:20 | Questions and Answers | |
| 12:20-12:30 | Daily Evaluation, Raffle, and Adjourn | |
ONE OF THE BEST HOTELS IN WISCONSIN
About The Resort
Situated just outside of Lake Geneva, Grand Geneva Resort & Spa is an AAA Four-Diamond resort in Wisconsin. A beautiful landscape of rolling hills and pristine views await you with our 358 guest rooms, delicious dining options, 62,000 square feet of event and meeting space, expansive views and unbeatable service. The resort's guest rooms feature private patios or balconies overlooking the beautiful southern Wisconsin landscape, not to mention modern residential finishes, furnishings, and specially curated artwork by Midwestern designers. Guests can appreciate Grand Geneva's wealth of on-site activities, including indoor and outdoor pools, pickle ball, two golf courses, a relaxing WELL Spa + Salon and a ski hill. If you have little ones in tow, fill your days with a variety of activities at our Adventure Center or check out our event calendar to see our upcoming events.
RESORT HIGHLIGHTS
- 358 luxurious guest rooms and suites
- Three magnificent dining options
- 62,000 square feet of indoor and 15,000 square feet outdoor event space
- High-tech amenities
- Golf, spa and ski
- Expansive views
- Frank Lloyd Wright-inspired architecture
- Personalized luxury service
SEASONAL FUN FOR EVERYONE
No matter the season, our visitors are always discovering something new - from a Wisconsin landscape turning crimson in Autumn, to the joys of Christmas in the Country, our annual winter celebration - in every season, you'll know you are enjoying the rewards of staying at one of the nation's premier vacation destinations. And best of all, Grand Geneva Resort & Spa is easy to reach, just a short drive from Chicago and Milwaukee! #MakeItGrand
Travel
If using a GPS Navigation system, please use the following address: 7020 Grand Geneva Way. Upon arrival, continue past Timber Ridge Lodge & Waterpark and proceed to the Main Lodge at Grand Geneva, located on the right-hand side of Grand Geneva Way.
Nearby Airports Include:
Milwaukee General Mitchell International Airport
Chicago O-Hare and Midway International Airports
Resort Trolley
The resort trolley (or van) is complimentary, heated and enclosed. The trolley will transport you anywhere on the resort grounds including:
- WELL Spa + Salon
- Golf Shop and The Brute & The Highlands Courses
- The Mountain Top Ski Hill
- The Adventure Center
- The Villas
- Timber Ridge Lodge & Waterpark
For more information call (262) 217-5183.