The Crossroads of Radiology: The Future is You at the 67th Annual Wisconsin Radiological Society Meeting

Kohler, WI US
April 16, 2016

The Wisconsin Radiological Society Program Committee wants to reinforce previous calls to action for individual leadership and to provide guidance for negotiating emerging practice challenges with lectures providing updates on current trends and the role of organized medicine, practice management Issues, and outlining the creation and management of an emerging area in radiology practice.

The aging population, changes in federal law, and the growing cumulative economic burden of healthcare continue to drive changes to the structure of healthcare delivery and payment models. We need to understand these changes so that we can help lead the evolving role of radiology in this new model, respond to regulatory requirements, and use evolving technologies to develop efficient new models of patient care.


ACCME Accreditation Statement:
This activity has been planned and implemented in accordance with the Essential Areas and policies of the Accreditation Council for Continuing Medical Education through the joint providership of the Medical College of Wisconsin and Wisconsin Radiological Society. The Medical College of Wisconsin is accredited by the ACCME to provide continuing medical education for physicians.
AMA Credit Designation Statement:
The Medical College of Wisconsin designates this Live Activityfor a maximum of 3.50 AMA PRA Category 1 Credit(s) ™.  Physicians should claim only the credit commensurate with the extent of their participation in the activity.
Hours of Participation for Allied Health Care Professionals
The Medical College of Wisconsin designates this activity for up to 3.50 hours of participation for continuing education for allied health professionals.  


There is no registration fee for WRS or MRRS members, but for planning purposes WRS and MRRS members must register to attend. Click here for more information.

Target Audience

  • Physicians
  • Practicing Radiologist
  • Practicing Administrators

Learning Objectives

At the conclusion of this activity, I will be able to:

  • Define current national trends in healthcare as they relate to radiology practice, and describe options and resources for practice management within these trends.
  • Discuss looming regulatory changes regarding new paradigms in physician reimbursement, and outline strategies for improving patient care within these emerging requirements.
  • Describe the benefits of, and means to, develop a lung screening program in their practice.


Additional information


Beth Riefe
Phone Number: 
+1 (414) 755-6293
Course summary
Available credit: 
  • 3.50 AMA PRA Category 1 Credit(s)™
    AMA PRA Category 1 Credit(s)™
  • 3.50 Hours of Participation
    Hours of Participation credit.
Course opens: 
Course expires: 
Event starts: 
04/16/2016 - 7:00am CDT
Event ends: 
04/16/2016 - 12:00pm CDT
The American Club Resort
419 Highland Drive
Kohler, WI 53044
United States
Activity Director:
Joseph Budovec, MD
Planning Committee:
Paul Grebe, MD, FACR
Joseph Budovec, MD
Lynn S. Broderick, MD, FACR
Dr. Broderick is a Professor of Radiology at the University of Wisconsin - Madison, currently serving as the Associate Chief of Community Radiology Operations. She has
expertise in Cardiothoracic Imaging, having served as the Cardiothoracic Imaging Section Chief at UW, Co-chair and contributor to several ACR Chest CPI exams and is the current Cardiac Panel Chair of the ACR DXIT exam and the Chief Editor of the ACR RADAR Exam.
Lawrence R. Goodman, MD, FACR
After finishing his residency at Boston University in 1972, Dr. Lawrence Goodman was an NIH sponsored fellow in pulmonary radiology at the University of California San Francisco. Since then he has been a practicing academic chest radiologist. Since 1983, Dr. Goodman has been tenured Professor and Director of Pulmonary Imaging at the Medical College of Wisconsin. He was also appointed Professor of Pulmonary Medicine and Intensive Care in 1996. Over the course of his career he has authored over 180 juried papers. He has also been the editor of Felson’s Principles of Chest Roentgenology Second, Third and Fourth Editions, Critical Care Imaging First, Second and Third
Editions, and multiple other books and chapters. On the national and international scene, Dr. Goodman has been a founding member and past President of the Society of Thoracic Radiology, Treasurer and past President of the Fleischner Society (International Society dedicated to diagnosis of lung disease) and has been both the Scientific Program Director and the Scientific Poster Director for chest radiology for the Radiologic Society of North America. He is also a reviewer for multiple journals. He and Dr. David Johnstone of cardiothoracic surgery started the Lung Cancer Screening Program at the Medical College of Wisconsin/Froedtert Hospital in June of 2012. His initial experience was with a program that required “self-pay” for the screening exam. Since the Affordable Care Act decision to require payment for lung cancer screening, the program has seen significant growth.

Frank Lexa, MD, MBA
Dr. Frank Lexa is a neuroradiologist in practice in the Philadelphia area. He has spent most of his career in academic practice, first with a visiting position at the Universite de Bordeaux, then as a Clinical Professor at the University of Pennsylvania School of Medicine and most recently as Professor of Radiology at the Drexel University College of Medicine where he was also the Vice Chair of the Department of Radiology. He has been honored with several major scientific research awards including the Cornelius G.
Dyke Memorial award of the American Society of Neuroradiology. He also works outside of academic medicine and has been a member of the adjunct faculty of the Wharton School in the marketing department since 2001 where he has taught both graduate and executive MBA students in the Global Consulting Practicum. This has taken him to five continents, and he has served in multiple capacities and is currently the Spain country manager as well as the East Asia Regional manager for mainland China and Taiwan. For several years he also held an appointment as a Professor of Business Development in the Life Sciences at the Instituto de Empresa in Madrid, at the time the
top business school in Europe. There he twice won the prestigious “Prize of Excellence” for outstanding teaching. Dr. Lexa lectures, consults and writes extensively on issues at the interface of health care and business. He is the author of over 100 peer reviewed articles, books, and book and encyclopedia chapters and has a book on medical leadership to be published by Elsevier in late 2015. He is currently the Chief Medical Officer of the Radiology Leadership Institute of the ACR.

Maria Daniela Martin, MD
Dr. Maria Daniela Martin is currently completing a thoracic imaging fellowship at the University of Wisconsin School of Medicine in Madison. She finished her Residency in
Diagnostic Radiology at Rush University Medical Center in Chicago. Daniela attended medical school in Caracas, Venezuela, where she was born. Her interests include lung
cancer and HRCT of diffuse lung diseases. She is a member of the Society of Thoracic Imaging and is involved in research related to imaging of radiation response in lung cancer patients. In her free time, she enjoys photography, yoga, traveling and the outdoors. Following completion of her fellowship, she will be joining the faculty at the University of Wisconsin School of Medicine and Public Health as an assistant professor.

Daniel Malone, MD
Dr. Malone is a practicing radiologist in the Milwaukee area. He finished his residency at the University of Minnesota in 1995, and completed a body imaging fellowship at St. Luke’s Medical Center in Milwaukee. Dr. Malone is currently the chief thoracic radiologist at St. Luke’s. He has extensive experience with radiology recruitment in southeast
Wisconsin, beginning in 2003 with a private practice group, and continuing to the present after that group became employed by Aurora Health Care in 2009. Kari Pulfer, MBA, RT(R), CT Kari Pulfer, MBA, RT(R), CT is a medical imaging manager for the South Park campuses and outlying clinics of UW Health. She was a member of the leadership group that implemented ACR’s accreditation for the Diagnostic Center of Excellence (DICOE) at the South Park campus and the lung cancer screening program for UW Health. Kari received her Bachelor’s degree in Allied Health at University of Illinois St Francis’s, Joliet Ill. and her MBA at Concordia University, Mequon, WI. Kari has been working at UW Health in Radiology for most of her career. As a Technologist she specialized in CT with an emphasis in 3 dimensional imaging. Before becoming a manager
she worked as a researcher, developing CT low dose imaging techniques and new imaging procedures in Interventional imaging.

Timothy Swan, MD, FACR, FSIR
Dr. Tim Swan has an extensive clinical and administrative background in healthcare and other fields. He began his professional career in TV and radio in the Fargo, ND area.
He subsequently trained as a physician and ultimately as an Interventional Radiologist and has been practicing at Marshfield Clinic since 1994. During that time he also served as Radiology department chair for 17 years growing the practice from a 13 member department practicing within a single center to an interconnected multi-site subspecialty practice of 48 radiologists throughout north central Wisconsin. For the past five years he has served the Society of Interventional Radiology as an Advisor to the
CPT Editorial Panel and Assistant Advisor to the RUC Panel. He was also a member of Wisconsin’s Medical Examining Board for four years serving the residents of
Wisconsin assuring competent quality medical practices within the state. In May 2015, Dr. Swan was elected Vice Speaker of the Council after serving four years as a member of the Council Steering Committee. Within the ACR he has contributed efforts to the IR, Economics, and Quality and Safety Commissions.

All persons in control of content have NO relevant financial relationship to disclose except the following person(s):
NameCompanyRole with Company
Lawrence Goodman, MDDraxImageAdvisory Panel
In accordance with the ACCME®  Standards for Commercial Support Number 6, all in control of content disclosed any relevant financial relationships.  These relationships were reviewed via the MCW conflict of interest resolution process and resolved.

Available Credit

  • 3.50 AMA PRA Category 1 Credit(s)™
    AMA PRA Category 1 Credit(s)™
  • 3.50 Hours of Participation
    Hours of Participation credit.


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