The presentation summarizes MCW's efforts in collaboration with the MaskUpMKE project during the early days of the COVID-19 crisis, later efforts through the AHW funded COVID-19 rapid response grant "Stop COVID-19" which activated community artists, influencers, and community health workers to facilitate key behavioral changes to slow infection spread, and provides suggestions for communicating with the media in ways that address public health equity.
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- Allied Health Care Professionals
By the end of this session, participants will be able to:
- Recognize alternative strategies for community outreach during crisis events
- Explain the importance of community-engaged public health strategies for minority and marginalized communities
- Identify potential civic engagement partners
In accordance with the ACCME® Standards for Commercial Support Six, all in control of content must disclose any relevant financial relationships. The following in control of content had no relevant financial relationships to disclose.
Program Director: Linda Meurer, MD
Zeno Franco, PhD
Dr. Zeno Franco is an associate professor in the Department of Family & Community Medicine at the Medical College of Wisconsin. Dr. Franco’s research focuses primarily on improving strategies for community-based participatory research (CBPR) with US military veterans and communities of color in the Milwaukee region. He currently serves as site Co-PI for the All of Us Research Program at MCW, one location for the national All of Us program funded by the National Institutes of Health. Dr. Franco was recently recognized through the MCW President’s Award for Community Engagement and the Society for Humanistic Psychology’s Carmi Harari Early Career Award for his work in these areas.
ACCME Accreditation Statement:
The Medical College of Wisconsin is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.
AMA Credit Designation Statement:
The Medical College of Wisconsin designates this live activity for a maximum of 1 AMA PRA Category 1 Credit™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
Hours of Participation for Allied Health Care Professionals:
The Medical College of Wisconsin designates this activity for up to 1 hour of participation for continuing education for allied health professionals.