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Forward39th Annual Update in Primary Care
Join us for the 39th Annual Update in Primary Care conference, taking place at The Grand Geneva in Lake Geneva, WI!
This conference has been designed to provide the latest information on current issues concerning primary care, provide clinically relevant information to enhance diagnostic and therapeutic skills in the primary care setting, and increase understanding of disease processes that require subspecialists' expertise and management.
Target Audience
Primary Care Providers: Physicians, Nurse Practitioners, and Physician Assistants
Learning Objectives
Participants who engage in this educational intervention will be able to:
- Recognize current, evidence‑based approaches to diagnosing and managing common and complex conditions frequently encountered in primary care practice.
- Identify recent updates in professional, ethical, and practice‑management issues relevant to contemporary primary care.
- Apply recent clinical research findings and guideline updates to improve patient care and clinical decision‑making.
- Evaluate new and emerging therapies and healthcare technologies that impact the management of chronic disease in primary care.
- Implement updated preventive care and population health strategies to support screening, risk assessment, and disease prevention in primary care populations.
39TH ANNUAL UPDATE IN PRIMARY CARE PROGRAM SCHEDULE
Thursday, October 15th, 2026
7:30 - 7:55 am Breakfast and Exhibits
7:55 - 8:00 am Welcome Remarks
8:00 - 8:50 am "Rethinking Pain Management: Buprenorphine for Chronic Pain with and Without Opioid Use Disorder"
Brian Hilgeman, MD
8:50 - 9:40 am "Identifying and Managing Somatic Symptom Disorders in the Primary Care Setting"
Thomas W. Heinrich, MD, FACLP, DFAPA & William Graft Jr., MD
9:40 - 10:10 am Break / Exhibits
10:10 - 11:00 am "What is new in the STI World"
Sol del Mar Aldrete, MD
11:00 - 11:50 am "From Pipeline to Practice: Navigating New Pharmacotherapy in Primary Care"
Elyse Zapata Weitzman, Pharm, BCACP
11:50 - 12:50 pm Lunch and Exhibits
12:50 - 1:40 pm "Diabetes Technology in Primary Care"
Michael Voss, MD
1:40 - 2:30 pm "LP(a) It's time has come"
Mohan Dhariwal, MD
2:30 - 2:55 pm Break / Exhibits
2:55 - 3:55 pm "Wellness Benefits of Psychological Safety on Healthcare Teams"
David J. Cipriano, Ph.D.
3:55 - 4:00 pm Evaluation and Adjourn
Friday, October 16th, 2026
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7:30 - 7:55 am Breakfast and Exhibits
7:55 - 8:00 am Welcome Remarks
8:00 - 8:50 am "Migraine Management"
Glen D. Solomon, MD, MACP, FRCP
8:50 - 9:40 am "Articles That Changed My Practice"
Jeffrey L. Jackson, MD, MPH
9:40 - 10:10 am Break / Exhibits
10:10 - 11:00 am "Primary Care for Cancer Survivors... Defer to Oncology?"
Muhammad 'Faizan' Ali, MD
11:00 - 11:50 am "Thieves Market 2026"
Deepika Pandian, MD & Maciej Gracz, MD
11:50 - 12:50 pm Lunch and Exhibits
12:50 - 1:40 pm "Dermatology in Primary Care"
Jessica Ghaferi, MD
1:40 - 2:30 pm "Menopause Medication and Management"
Rachel Bernard, MD, MPH, FACP
2:30 - 2:55 pm Break / Exhibits
2:55 - 3:55 pm "Hot Topics in Risk Management"
Sheridan Ryan, JD, CTM, CPHRM, PT
3:55 - 4:00 pm Evaluation and Adjourn
The Resort is situated just outside of Lake Geneva, Grand Geneva Resort & Spa is an AAA Four-Diamond resort in Wisconsin. A beautiful landscape of rolling hills and pristine views await you with our 358 guest rooms, delicious dining options, 62,000 square feet of event and meeting space, expansive views and unbeatable service. The resort's guest rooms feature private patios or balconies overlooking the beautiful southern Wisconsin landscape, not to mention modern residential finishes, furnishings, and specially curated artwork by Midwestern designers. Guests can appreciate Grand Geneva's wealth of on-site activities, including indoor and outdoor pools, pickle ball, two golf courses, a relaxing WELL Spa + Salon and a ski hill. If you have little ones in tow, fill your days with a variety of activities at the Adventure Center or check out their event calendar to see upcoming events. There is also an option to stay at their nearby location Timber Ridge Lodge and Waterpark.
SEASONAL FUN FOR EVERYONE
No matter the season, our visitors are always discovering something new - from a Wisconsin landscape turning crimson in Autumn, to the joys of Christmas in the Country, our annual winter celebration - in every season, you'll know you are enjoying the rewards of staying at one of the nation's premier vacation destinations. And best of all, Grand Geneva Resort & Spa is easy to reach, just a short drive from Chicago and Milwaukee! #MakeItGrand
A block of rooms has been reserved from the evening of Wednesday, October 14, 2026 to Friday, October 16, 2026 at a special rate. The special rate will be available until the group block is sold out.
Room reservation deadline for conference rate: September 14, 2026
BOOK NOW: Annual Update in Primary Care Conference - Start your reservation
You can also call at 262-248-8811 and mention the 39th Annual Update in Primary Care Conference.
Travel
If using a GPS Navigation system, please use the following address: 7020 Grand Geneva Way. Upon arrival, continue past Timber Ridge Lodge & Waterpark and proceed to the Main Lodge at Grand Geneva, located on the right-hand side of Grand Geneva Way.
Nearby Airports Include:
Milwaukee General Mitchell International Airport
Chicago O-Hare and Midway International Airports
Resort Trolley
The resort trolley (or van) is complimentary, heated and enclosed. The trolley will transport you anywhere on the resort grounds including:
- WELL Spa + Salon
- Golf Shop and The Brute & The Highlands Courses
- The Mountain Top Ski Hill
- The Adventure Center
- The Villas
- Timber Ridge Lodge & Waterpark
For more information call (262) 217-5183.
Presenters:
Brian Hilgeman, MD
Thomas W. Heinrich, MD, FACLP, DFAPA
William Graft Jr., MD
Sol del Mar Aldrete, MD
Elyse Zapata Weitzman, Pharm, BCACP
Michael Voss, MD
Mohan Dhariwal, MD
David J. Cipriano, Ph.D.
Glen D. Solomon, MD, MACP, FRCP
Jeffrey L. Jackson, MD, MPH
Muhammad 'Faizan' Ali, MD
Deepika Pandian, MD
Maciej Gracz, MD
Jessica Ghaferi, MD
Rachel Bernard, MD, MPH, FACP
Sheridan Ryan, JD, CTM, CPHRM, PT
In accordance with the ACCME® Standards for Integrity and Independence in Accredited Continuing Education, Standard 3, all persons in control of content must disclose any relevant financial relationships. It is the policy of the Medical College of Wisconsin to identify, mitigate and disclose the absence or presence of all relevant financial relationships with ineligible companies held by the speakers/presenters, authors, planners, and other persons who may influence content of this accredited continuing education. The following in control of content had no relevant financial relationships to disclose.
- Tony Davis-Maxwell, MD
- Eric Halpern MD, AAHIVS
- Christina Jensen, DNP, MSN, ANP-BC, APNP, CWS
- Elaina Krumholz, PA-C
- Theodore MacKinney, MD, MPH, FACP
ACCME Accreditation Statement:
The Medical College of Wisconsin is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.
AMA Credit Designation Statement:
The Medical College of Wisconsin designates this live activity for a maximum of 12.25 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
Hours of Participation for Allied Health Care Professionals:
The Medical College of Wisconsin designates this activity for up to 12.25 hours of participation for continuing education for allied health professionals.
Available Credit
- 12.25 AMA PRA Category 1 Credit(s)™AMA PRA Category 1 Credit(s)™
- 12.25 Hours of ParticipationHours of Participation credit.
- 12.25 NP Contact Hours
- 12.25 PAPA credit.
Price
Credit MUST be claimed before December 18, 2026.
We highly encourage you to complete the evaluation and credit steps before leaving on your last day!
Registration Deadlines | Pricing |
Early bird registration deadline: September 1, 2026 | $525.00 |
Regular registration deadline: October 11, 2026 | $550.00 |
REGISTRATION:
Register at ocpe.mcw.edu. If you don’t have an account, click “Create New Visitor Account” in the lower right corner. Once your account is created, select 39th Annual Update in Primary Care under “Featured Courses,” register, and follow the prompts. All registrations will be assessed a $1.00 non-refundable processing fee.
Please review our refund guidelines below:
- 30 Days or More Before Event/Service Start
- Full refund minus a $25 credit card reversal fee.
- Notification must be received at least 30 days prior.
- 15–29 Days Before Event/Service Start
- Refund will be issued minus a $25 credit card reversal fee plus an additional $25 administrative fee (total deduction: $50).
- Notification must be received at least 15 days prior.
- Less Than 15 Days Before Event/Service Start
- No refunds will be issued.
All refund requests must be submitted via email to [email protected]. Fees are non-negotiable and cover transaction and administrative costs.
PLEASE NOTE! The billing address entered upon checkout must match the billing address on the credit card you will be using to pay for this course. MCW accepts MasterCard, VISA and Discover card. For a more user-friendly registration and payment experience, Google Chrome and Mozilla Firefox are the recommended web browsers.